Attempt to solving situational problem of alumni employability

• Main Authors: Hashim, Norliana, Chang, Peng Kee, Abd Rahman, Mat Pauzi
• Format: Article
• Language: English
• Published: Elsevier Ltd. 2014
• Subjects: PL Languages and literatures of Eastern Asia, Africa, Oceania
• Online Access: http://repo.uum.edu.my/13058/1/pro54.pdf; http://repo.uum.edu.my/13058/; http://dx.doi.org/10.1016/j.sbspro.2014.10.309
• Institution: Universiti Utara Malaysia

The situational theory of publics (STP), one of the most popular public relations theories, provides a mechanism for the identification of publics and their communication behaviors.The situational theory of problem solving (STOPS), an extension of the STP, is a more general theory of communication t...