Determinants of destination image and intentions to visit: A conceptual framework
Image of a product or service is an important factor in the selection choices related to a product, service, place or a person.Therefore, in the context of tourism, the destination image is a very important factor in the choice of destinations by the tourist.Echtner & Richie (1991) explain that...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/13291/1/8.pdf http://repo.uum.edu.my/13291/ http://www.thic-uum.com/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |