Observation on trust factor toward e-commerce acceptance
This paper will present the finding of study on trust in e-commerce acceptance by young Malay generation.The paper starts with the introduction to e-commerce and trust definition include barrier factor toward e-commerce acceptance.Next, the paper dwells on the finding of the previous study about bar...
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Main Authors: | , , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2005
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Subjects: | |
Online Access: | http://repo.uum.edu.my/14648/1/12.pdf http://repo.uum.edu.my/14648/ http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings |
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Institution: | Universiti Utara Malaysia |
Language: | English |