Observation on trust factor toward e-commerce acceptance

• Main Authors: Shahibi, Mohd Sazili, Ibrahim, Zaharuddin, Abu Bakar, Zaitun
• Format: Conference or Workshop Item
• Language: English
• Published: 2005
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/14648/1/12.pdf; http://repo.uum.edu.my/14648/; http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings
• Institution: Universiti Utara Malaysia

This paper will present the finding of study on trust in e-commerce acceptance by young Malay generation.The paper starts with the introduction to e-commerce and trust definition include barrier factor toward e-commerce acceptance.Next, the paper dwells on the finding of the previous study about bar...