Conceptualising impulse purchase elements for iTV advertising

This paper describes an ongoing study related to the conceptual design model of interactive television (iTV) advertising towards influencing impulse purchase tendency.It was found that most of the existing studies have proposed factors of impulse purchase in different advertising medium like website...

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Bibliographic Details
Main Authors: Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah
Format: Article
Language:English
Published: International Association of Computer Science and Information Technology Press (IACSIT) 2015
Subjects:
Online Access:http://repo.uum.edu.my/15086/1/564-M006.pdf
http://repo.uum.edu.my/15086/
http://doi.org/10.7763/IJIMT.2015.V6.564
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Institution: Universiti Utara Malaysia
Language: English