Advertising theories in impulse purchase elements for iTV advertisement
This paper reports an ongoing study related to the design of conceptual design model of interactive television (iTV) advertisement towards impulse purchase tendency.Despite many studies have been proposing factors of impulse purchase in many different advertising medium like website, mobile, tradi...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15680/1/PID216.pdf http://repo.uum.edu.my/15680/ http://www.icoci.cms.net.my/proceedings/2015/TOC.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English |