Fairness and satisfaction in buyer-supplier relationship
The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in bu...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16052/1/7Sel.pdf http://repo.uum.edu.my/16052/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in buyer-supplier relationship, satisfaction is viewed as an essential ingredient in the development and maintenance of long-term buyer-supplier relationships.This paper justifies the need for direct examination of fairness on satisfaction in buyer-supplier relationship. |
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