Fairness and satisfaction in buyer-supplier relationship
The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in bu...
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2007
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my.uum.repo.160522015-11-02T09:00:57Z http://repo.uum.edu.my/16052/ Fairness and satisfaction in buyer-supplier relationship Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli HF Commerce The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in buyer-supplier relationship, satisfaction is viewed as an essential ingredient in the development and maintenance of long-term buyer-supplier relationships.This paper justifies the need for direct examination of fairness on satisfaction in buyer-supplier relationship. 2007-11-02 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/16052/1/7Sel.pdf Perumal, Selvan and Mohd Noor, Nor Azila and Hussin, Zolkafli (2007) Fairness and satisfaction in buyer-supplier relationship. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak. |
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Universiti Utara Malaysia |
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Asia |
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Malaysia |
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http://repo.uum.edu.my/ |
| language |
English |
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HF Commerce |
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HF Commerce Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli Fairness and satisfaction in buyer-supplier relationship |
| description |
The purpose of this conceptual paper to further understands the concept of fairness and satisfaction in buyer-supplier relationship perspective.The conceptual arguments put forward in this paper are based on review of satisfaction and fairness studies and research.As increase interest research in buyer-supplier relationship, satisfaction is viewed as an essential ingredient in the development and maintenance of long-term buyer-supplier relationships.This paper justifies the need for direct examination of fairness on satisfaction in buyer-supplier relationship. |
| format |
Conference or Workshop Item |
| author |
Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli |
| author_facet |
Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli |
| author_sort |
Perumal, Selvan |
| title |
Fairness and satisfaction in buyer-supplier relationship |
| title_short |
Fairness and satisfaction in buyer-supplier relationship |
| title_full |
Fairness and satisfaction in buyer-supplier relationship |
| title_fullStr |
Fairness and satisfaction in buyer-supplier relationship |
| title_full_unstemmed |
Fairness and satisfaction in buyer-supplier relationship |
| title_sort |
fairness and satisfaction in buyer-supplier relationship |
| publishDate |
2007 |
| url |
http://repo.uum.edu.my/16052/1/7Sel.pdf http://repo.uum.edu.my/16052/ |
| _version_ |
1644281868553551872 |