Enhancing the support-execution model of strategy execution: A moderated mediation effect of strategy engagement and strategy communication

• Main Authors: Chuah, Chin Wei, Teoh, Kenny, Abdullah, Haim Hilman
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/17174/1/5.pdf; http://repo.uum.edu.my/17174/7/AGBA%202015%20752-761.pdf; http://repo.uum.edu.my/17174/; http://www.agba.us/pdf/2015-AGBA-Malaysia-Conference-Proceedings.pdf
• Institution: Universiti Utara Malaysia

Strategy execution, a term that is commonly associated as the subsequent process of strategic planning (Bourgeois & Brodwin, 1984; Cater & Pucko, 2010) is now widely regarded as the most important problem in the field of strategic management (Speculand, 2009).Recent statistics shown that the...