Enhancing the support-execution model of strategy execution: A moderated mediation effect of strategy engagement and strategy communication
Strategy execution, a term that is commonly associated as the subsequent process of strategic planning (Bourgeois & Brodwin, 1984; Cater & Pucko, 2010) is now widely regarded as the most important problem in the field of strategic management (Speculand, 2009).Recent statistics shown that the...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17174/1/5.pdf http://repo.uum.edu.my/17174/7/AGBA%202015%20752-761.pdf http://repo.uum.edu.my/17174/ http://www.agba.us/pdf/2015-AGBA-Malaysia-Conference-Proceedings.pdf |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |