Strategy development: Driving improvisation in Malaysia
Improvisation is vital for strategy development, but there remains a lack of understanding about this phenomenon.This emerges directly from the insufficient investigation of its drivers and context.This paper extends improvisation research to the unexplored competitive settings of an emerging middle...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Elsevier Ltd
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17199/ http://doi.org/10.1016/j.jwb.2015.07.002 |
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| Institution: | Universiti Utara Malaysia |