Strategy development: Driving improvisation in Malaysia

• Main Authors: Hodgkinson, Ian R., Hughes, Paul, Arshad, Darwina
• Format: Article
• Published: Elsevier Ltd 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/17199/; http://doi.org/10.1016/j.jwb.2015.07.002
• Institution: Universiti Utara Malaysia

Improvisation is vital for strategy development, but there remains a lack of understanding about this phenomenon.This emerges directly from the insufficient investigation of its drivers and context.This paper extends improvisation research to the unexplored competitive settings of an emerging middle...