Factors influencing consumer purchase decisions for health-promoting goods and services in Malaysia

Background: In the context of global increases in the prevalence of non-communicable diseases,the objective of the present study is to investigate the factors affecting individuals’ decisions to use health-promoting goods and services. Methods: The Third National Health and Morbidity Survey (NHMS...

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Bibliographic Details
Main Author: Cheah, Yong Kang
Format: Article
Language:English
Published: School of Medical Sciences, Universiti Sains Malaysia 2014
Subjects:
Online Access:http://repo.uum.edu.my/17323/1/mjms-21-6-036.pdf
http://repo.uum.edu.my/17323/
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4391453/
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Institution: Universiti Utara Malaysia
Language: English