Factors influencing consumer purchase decisions for health-promoting goods and services in Malaysia
Background: In the context of global increases in the prevalence of non-communicable diseases,the objective of the present study is to investigate the factors affecting individuals’ decisions to use health-promoting goods and services. Methods: The Third National Health and Morbidity Survey (NHMS...
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Format: | Article |
Language: | English |
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School of Medical Sciences, Universiti Sains Malaysia
2014
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Online Access: | http://repo.uum.edu.my/17323/1/mjms-21-6-036.pdf http://repo.uum.edu.my/17323/ http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4391453/ |
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Institution: | Universiti Utara Malaysia |
Language: | English |