Perception on E-CRM features for airline websites in Malaysia: Some empirical evidence
Currently, customers increasingly choose the websites to search and purchase flight tickets. This paper attempts to investigate the website quality in terms of e-CRM features that support online transactions for the purchase of flight tickets in Malaysia. The focus is on the features that support pr...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17519/1/05_ICoEC2015%201-8.pdf http://repo.uum.edu.my/17519/ http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/88-perception-on-e-crm-features-for-airline-websites-in-malaysia-some-empirical-evidence |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |