Gen 'Y' and instagram video: The differences between gender and acceptance of instagram video

Instagram Video is a social media application that concerns Samsung smart phone users, especially for the younger generation.This study aimed to identify differences between gender and acceptance Instagram Video in terms of useful, ease of use, enjoyment, attitude and frequency of use Instagram Vide...

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Bibliographic Details
Main Authors: Aripin, Norizah, Chong, Zhuang Li
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Online Access:http://repo.uum.edu.my/18464/1/ICHSS%20%202016%201-10.pdf
http://repo.uum.edu.my/18464/
http://ichiss.upnm.edu.my/
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Institution: Universiti Utara Malaysia
Language: English

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