Gen 'Y' and instagram video: The differences between gender and acceptance of instagram video

• Main Authors: Aripin, Norizah, Chong, Zhuang Li
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/18464/1/ICHSS%20%202016%201-10.pdf; http://repo.uum.edu.my/18464/; http://ichiss.upnm.edu.my/
• Institution: Universiti Utara Malaysia

Instagram Video is a social media application that concerns Samsung smart phone users, especially for the younger generation.This study aimed to identify differences between gender and acceptance Instagram Video in terms of useful, ease of use, enjoyment, attitude and frequency of use Instagram Vide...