Assessing efficiency of service quality on consumers retention in Nigerian mobile service industry
This study examines the influence of service quality on retention through a mediating effect of customer satisfaction in the Nigerian mobile services industry.Based on a survey of 203 undergraduate students, questionnaires administered were analysed using SPSS statistical software to test the stated...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MCSER Publishing, Rome-Italy
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18638/1/MJSS%206%201%202015%20195-203.pdf http://repo.uum.edu.my/18638/ http://doi.org/10.5901/mjss.2015.v6n1p195 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
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