Breach of psychological contract and compensation in cases of failure of online shopping service

More and more researchers are now attracting and paying attention towards the notion of psychological contract in the relationship of marketing.This study suggests that the compensation of a psychological contract for online customers was associated to the class of individual value orientation of cu...

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Bibliographic Details
Main Author: Issa, Mustafa Rashid
Format: Article
Language:English
Published: MCSER Publishing, Rome-Italy 2015
Subjects:
Online Access:http://repo.uum.edu.my/18646/1/MJSS%206%204%202015%20516-522.pdf
http://repo.uum.edu.my/18646/
http://doi.org/10.5901/mjss.2015.v6n4p516
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Institution: Universiti Utara Malaysia
Language: English