Breach of psychological contract and compensation in cases of failure of online shopping service
More and more researchers are now attracting and paying attention towards the notion of psychological contract in the relationship of marketing.This study suggests that the compensation of a psychological contract for online customers was associated to the class of individual value orientation of cu...
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| Format: | Article |
| Language: | English |
| Published: |
MCSER Publishing, Rome-Italy
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18646/1/MJSS%206%204%202015%20516-522.pdf http://repo.uum.edu.my/18646/ http://doi.org/10.5901/mjss.2015.v6n4p516 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |