A dual-route concept of persuasive user interface (UI) design
As current trends are moving towards designing for persuasion, designing for functionality and usability of a website is no longer sufficient. This paper identifies the factors of persuasion and their potential adaptation in UI design. The conceptual framework proposed and discussed in this paper re...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/19052/1/ICRIIS%202013%20422-427.pdf http://repo.uum.edu.my/19052/ http://doi.org/10.1109/ICRIIS.2013.6716747 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |