A dual-route concept of persuasive user interface (UI) design

• Main Authors: Ibrahim, Nurulhuda, Shiratuddin, Mohd Fairuz, Kok, Wai Wong
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: TK Electrical engineering. Electronics Nuclear engineering
• Online Access: http://repo.uum.edu.my/19052/1/ICRIIS%202013%20422-427.pdf; http://repo.uum.edu.my/19052/; http://doi.org/10.1109/ICRIIS.2013.6716747
• Institution: Universiti Utara Malaysia

As current trends are moving towards designing for persuasion, designing for functionality and usability of a website is no longer sufficient. This paper identifies the factors of persuasion and their potential adaptation in UI design. The conceptual framework proposed and discussed in this paper re...