Community-based tourism initiative in rural Malaysia: is it a success?

This study explores the success criteria for Malaysia Homestay Program (MHP), which is a community-based rural tourism initiative promoted by the government.The goals of this initiative are to empower rural communities through their engagement in rural tourism activities as well as to increase visit...

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Bibliographic Details
Main Authors: Kayat, Kalsom, Zainuddin, Nur Farrah Ain
Format: Article
Language:English
Published: 2016
Subjects:
Online Access:http://repo.uum.edu.my/20320/1/IRMM%206%20S7%202016%20242%20249.pdf
http://repo.uum.edu.my/20320/
https://www.econjournals.com/index.php/irmm/article/view/3262
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Institution: Universiti Utara Malaysia
Language: English