Perceived influence of interactive television advertising conceptual design model toward impulse purchase tendency: a survey

Perceived influence of interactive television advertising conceptual design model toward impulse purchase tendency: a survey

Impulse purchase (IP) is an imperative factor for consumer to purchase products. However, studies related to IP for interactive television (iTV) advertising are minimal.Literatures show that most of IP related studies are mainly focusing on other medium like website, traditional TV, and not to menti...

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Bibliographic Details
Main Authors: Sarif, Siti Mahfuzah, Che Omar, Azizah, Shiratuddin, Norshuhada
Format: Article
Language:English
Published: Universiti Teknikal Malaysia Melaka 2016
Subjects:
HF Commerce
QA75 Electronic computers. Computer science
Online Access:http://repo.uum.edu.my/20508/1/JTEC%208%208%202016%20125%20128.pdf
http://repo.uum.edu.my/20508/
http://journal.utem.edu.my/index.php/jtec/article/view/1331
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Institution: Universiti Utara Malaysia
Language: English

Internet

http://repo.uum.edu.my/20508/1/JTEC%208%208%202016%20125%20128.pdf
http://repo.uum.edu.my/20508/
http://journal.utem.edu.my/index.php/jtec/article/view/1331

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