Functional food product consumption among Malaysian consumers: The relationship between intention and actual behaviour
Functional food that fortified with nutritional is produced with an objective to promote better health and well-being, as well as preventing chronic diseases.The future of functional food market will depend on the acceptance of the consumers towards such products.This study examined the relationship...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20754/1/AABSS%202014%201%207.pdf http://repo.uum.edu.my/20754/ https://www.aabss.org.au/conference/aabss-conference-2014 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |