Functional food product consumption among Malaysian consumers: The relationship between intention and actual behaviour

• Main Authors: Mohd Noor, Nor Azila, Salleh, Hayatul Safrah, Mohd Nafi, Noratisah, Muhammad, Azli
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: HD28 Management. Industrial Management; TX Home economics
• Online Access: http://repo.uum.edu.my/20754/1/AABSS%202014%201%207.pdf; http://repo.uum.edu.my/20754/; https://www.aabss.org.au/conference/aabss-conference-2014
• Institution: Universiti Utara Malaysia

Functional food that fortified with nutritional is produced with an objective to promote better health and well-being, as well as preventing chronic diseases.The future of functional food market will depend on the acceptance of the consumers towards such products.This study examined the relationship...