A review of the inconsistency in CRM measurement: evidence from the telecommunication industry
This study explores the varying contradictions in CRM measurements and proposed a conceptual model in association with customer loyalty in the telecommunication industry.The model was developed based on observed practical issues, industry reports and explicit review of empirical literatures on CRM...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Research Institute for Policy Development
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21305/1/JIBE%202%202%202014%20107%20131.pdf http://repo.uum.edu.my/21305/ http://jibe-net.com/journals/jibe/Vol_2_No_2_June_2014/8.pdf |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |