Determinants and consequences of corporate communication management: review of the current literature and a conceptual model
This paper is a literature review which analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication.In addition, this paper shows how corporate communication management influences organizational performance. The paper also...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2008
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21815/1/JMP%20%203%201%20%202008%20%208-18.pdf http://repo.uum.edu.my/21815/ http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18076 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |