Determinants and consequences of corporate communication management: review of the current literature and a conceptual model

• Main Authors: Mohamad, Bahtiar, Abu Bakar, Hassan
• Format: Article
• Language: English
• Published: Petra Christian University 2008
• Subjects: P Philology. Linguistics
• Online Access: http://repo.uum.edu.my/21815/1/JMP%20%203%201%20%202008%20%208-18.pdf; http://repo.uum.edu.my/21815/; http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18076
• Institution: Universiti Utara Malaysia

This paper is a literature review which analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication.In addition, this paper shows how corporate communication management influences organizational performance. The paper also...