The effect of Muslim product as an Islamic retail store attributes: a study on Muslim consumer patronage behavior in Malaysia

• Main Authors: Mohd Fauzi, Waida Irani, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/22460/1/ICBM%202014%20303%20308.pdf; http://repo.uum.edu.my/22460/
• Institution: Universiti Utara Malaysia

As Muslim consumer is more concern towards religious teaching in verifying the halal status, the demand for Muslim product is increasingly in the market.With the spirit of helping the economic of ummah, Muslim consumers tend to give their support for Muslim product.With the high demand towards Muslim product an initiatives of introducing an Islamic ally retail store is showed a significant growth. Basically the store will provide a range of Muslim product as a substitute towards the formerly known brand.Regard to the phenomenon, the present study is done to investigate the effect of providing Muslim product in an Islamic retail store towards Muslim consumer patronage behavior.In order to get a feedback, self administered questionnaires were distributed to a number of 384 patrons in Islamic retail store in the several states in Malaysia.Result of the partial least square analysis concluded that, by providing a Muslim product it have a significant effect towards patronage behavior of Muslim consumer. By buying a Muslim product it make Muslim consumer feel more confident that there are buying a product that are religiously allowable and it prompting a Muslim consumer buying decision in patronizing a store.