Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?

Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?

Managing the channel relationship is a key concern in manufacturer-dealer relationship.This study investigates the automobile dealers’ relationship satisfaction and perceptions on supplier’s use of power.Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship...

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Bibliographic Details
Main Authors: Hussin, Zolkafli, Perumal, Selvan, Mohd Noor, Nor Azila, Othman, Abdul Rahim
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
TS Manufactures
Online Access:http://repo.uum.edu.my/22462/1/ICBM%202014%20%20324%20331.pdf
http://repo.uum.edu.my/22462/
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Institution: Universiti Utara Malaysia
Language: English

Internet

http://repo.uum.edu.my/22462/1/ICBM%202014%20%20324%20331.pdf
http://repo.uum.edu.my/22462/

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