Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?

• Main Authors: Hussin, Zolkafli, Perumal, Selvan, Mohd Noor, Nor Azila, Othman, Abdul Rahim
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: TS Manufactures
• Online Access: http://repo.uum.edu.my/22462/1/ICBM%202014%20%20324%20331.pdf; http://repo.uum.edu.my/22462/
• Institution: Universiti Utara Malaysia

Managing the channel relationship is a key concern in manufacturer-dealer relationship.This study investigates the automobile dealers’ relationship satisfaction and perceptions on supplier’s use of power.Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship...