The acceptance level of service quality among undergraduate student: the case of public university in Malaysia

• Main Authors: Romle, Abd Rahim, Mohd Udin, Mashitah, Saberi, Nasarina, Cheu, Fook Yew, Soh, Chui Ling, Abdul Manaf, Norshakina
• Format: Article
• Language: English
• Published: ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) 2016
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/22471/1/IJAG%202%202%20%202016%20%208%2014.pdf; http://repo.uum.edu.my/22471/; http://www.iwnest.com/old/Ijag_April-June-2016.html
• Institution: Universiti Utara Malaysia

The purpose of this paper to identify the level of service quality acceptance among undergraduate students in public university.Student as main focus in this research because of they were assumed as customer focus.Quantitative approach was employed through cross-sectional survey.A total 299 questionnaires were distributed.Random sampling technique was applied in determining the sampling frame.Hence, the data obtained was analyzed by using the Statistical Package for Social Sciences (SPSS) version 20.From the result of mean score, the study suggested that the overall score of service quality acceptance among undergraduate students were of high. Finally, the implication and some suggestions for future research were also discussed.