A Preliminary study on the relationship between psychographic factors and the purchase of life insurance
This was a preliminary study conducted to examine the relationship between psychographic factors (i.e., personal value, risk attitude, and trust) and the purchase of life insurance among Alor Setar city folks.A non-probability convenience sampling technique was used to collect data from early Februa...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24015/1/IJMS%2024%20%281%29%2C%201%E2%80%9322%20%282017%29.pdf http://repo.uum.edu.my/24015/ http://ijms.uum.edu.my/index.php/previous-issues/169-international-journal-of-management-studies-ijms-vol-24-no-1-june |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |