A Preliminary study on the relationship between psychographic factors and the purchase of life insurance

• Main Authors: Tan, Suang Sin, Lim, Chee Chee
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2017
• Subjects: HG Finance
• Online Access: http://repo.uum.edu.my/24015/1/IJMS%2024%20%281%29%2C%201%E2%80%9322%20%282017%29.pdf; http://repo.uum.edu.my/24015/; http://ijms.uum.edu.my/index.php/previous-issues/169-international-journal-of-management-studies-ijms-vol-24-no-1-june
• Institution: Universiti Utara Malaysia

This was a preliminary study conducted to examine the relationship between psychographic factors (i.e., personal value, risk attitude, and trust) and the purchase of life insurance among Alor Setar city folks.A non-probability convenience sampling technique was used to collect data from early Februa...