Effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand
Purpose - The aim of this study is to examination the effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand.Methodology - Here, the data were gathered by using questionnaire from 356 online consumers in Thailand.With the results of the study, de...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24499/1/SICONSEM%202017%2034%2037.pdf http://repo.uum.edu.my/24499/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |