Effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand
Purpose - The aim of this study is to examination the effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand.Methodology - Here, the data were gathered by using questionnaire from 356 online consumers in Thailand.With the results of the study, de...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24499/1/SICONSEM%202017%2034%2037.pdf http://repo.uum.edu.my/24499/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | Purpose - The aim of this study is to examination the effects of online consumer attitudes towards
customer loyalty in e-commerce mobile applications in Thailand.Methodology - Here, the data were gathered by using questionnaire from 356 online consumers in Thailand.With the results of the study, design and satisfaction have a significant positive relationship and effectiveness with customer loyalty but security has a significant negative.Also, design, assortment, perceived value, security, fulfillment, satisfaction, and trust have positively moderate the makes regular repeat purchase, purchases across product and service lines, refers others, and demonstrates an immunity to the pull of the competition. In summary, online consumer attitudes is the antecedent of customer loyalty; application design, application security, and satisfaction are the factor of explaining customer loyalty; and online consumer attitudes is the partial moderator of the relationships. Potential discussion is efficiently implemented in the study.Theoretical and managerial contributions are obviously provided. |
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