Designing A Conceptual Framework on Health Food Consumption Patterns among Malaysian Consumers

• Main Authors: Djermani, Farouk, Sulaiman, Yaty
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/24866/1/2nd%20IRC%202017%2096.pdf; http://repo.uum.edu.my/24866/
• Institution: Universiti Utara Malaysia

Healthy foods refer to foods that are safe for consumption, fine in quality and are nutritious in meeting the principle for sustainability of health.Recently consumption of healthy food has emerged as alternative approach for preventing form obesity and chronic diseases, that affecting Malaysia with high threat , in which unhealthy food consumption is now the leading cause of morbidity and mortality in low and middle-income social classes. Based on that, this conceptual framework is constructed of four variables place and price as independent variables, consumption patterns of healthy food as dependent variable. Moreover, this research also proposed lifestyle as mediator.Based on the arguments in the article, five major hypothesis were developed to refine our understanding of the consumption patterns.