The effect of knowledge types on hybrid cars preferences
Choices on products comes from various factors and knowledge is one of them. When choosing a product consumers are using either subjective knowledge or objective knowledge. And some of them want to use a combination the knowledge. In this paper, we investigate the effect of knowledge types on Hybrid...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25306/1/ICSED%202016%20270%20279.pdf http://repo.uum.edu.my/25306/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |