The effect of knowledge types on hybrid cars preferences

• Main Authors: Hasan Basri, Bakti, Bakar, Normizan
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/25306/1/ICSED%202016%20270%20279.pdf; http://repo.uum.edu.my/25306/
• Institution: Universiti Utara Malaysia

Choices on products comes from various factors and knowledge is one of them. When choosing a product consumers are using either subjective knowledge or objective knowledge. And some of them want to use a combination the knowledge. In this paper, we investigate the effect of knowledge types on Hybrid...