Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach
The objective of this research is to determine the factors that can effectively predict adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLS-SEM. While majority of previous studies revealed negative relationship between perceived risk and system usa...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
GrowingScience.Com
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25396/1/MSL%20%208%20%282018%29%20507%E2%80%93518.pdf http://repo.uum.edu.my/25396/ http://doi.org/10.5267/j.msl.2018.5.004 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | The objective of this research is to determine the factors that can effectively predict adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLS-SEM. While majority of previous studies revealed negative relationship between perceived risk and system usage, the result of this study however indicated a positive relationship with mobile commerce adoption especially with the incorporation of perceived fun that tends to make mobile commerce platforms to be enjoyable. The study provides further insights into how perceived risk and fun can be used to increase the rate of adoption of mobile commerce by coming up with policies that can be used to improve the platform while marketability of mobile commerce can be enhanced. |
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