Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach

• Main Authors: Salimon, Maruf Gbadebo, Mohd Mokhtar, Sany Sanuri, Yusr, Maha Mohammed, Yusoff, Rushami Zien, Kareem, Olanrewaju, Bamgbade, J.A.
• Format: Article
• Language: English
• Published: GrowingScience.Com 2018
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/25396/1/MSL%20%208%20%282018%29%20507%E2%80%93518.pdf; http://repo.uum.edu.my/25396/; http://doi.org/10.5267/j.msl.2018.5.004
• Institution: Universiti Utara Malaysia

The objective of this research is to determine the factors that can effectively predict adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLS-SEM. While majority of previous studies revealed negative relationship between perceived risk and system usa...