Does behavioural intention influence purchase behaviour of counterfeit products: a look at Malaysian consumers
Counterfeit products are defined as identical copies of authentic products and account for at least five percent of the world’s trade. Counterfeit products have been found to be a serious problem around the world.It is a lame issues from a long time ago that are never resolved. Various studies were...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
HLCB
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25688/1/JHLCB%201%201%202017%201%2012.pdf http://repo.uum.edu.my/25688/ http://www.icohlcb.com/index.php/archived-journal/12-volume-i |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |