Does behavioural intention influence purchase behaviour of counterfeit products: a look at Malaysian consumers

• Main Authors: Mohd Noor, Nor Azila, Muhammad, Azli, Ghani, Abdullah, Ku Ishak, Awanis
• Format: Article
• Language: English
• Published: HLCB 2017
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/25688/1/JHLCB%201%201%202017%201%2012.pdf; http://repo.uum.edu.my/25688/; http://www.icohlcb.com/index.php/archived-journal/12-volume-i
• Institution: Universiti Utara Malaysia

Counterfeit products are defined as identical copies of authentic products and account for at least five percent of the world’s trade. Counterfeit products have been found to be a serious problem around the world.It is a lame issues from a long time ago that are never resolved. Various studies were...