Modelling the persuasive visual design model for web design: a confirmatory factor analysis with PLS-SEM

Modelling the persuasive visual design model for web design: a confirmatory factor analysis with PLS-SEM

Visual design plays an important role in grabbing web users’ attention in an online environment. Previous research has demonstrated that different types of visual design causes different impact towards the end-users. This paper observes the impact of persuasive visual towards users’ first impression...

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Bibliographic Details
Main Authors: Ibrahim, Nurulhuda, Shiratuddin, Mohd Fairuz, Kok, Wai Wong
Format: Article
Language:English
Published: IP Publishing LLC 2018
Subjects:
QA75 Electronic computers. Computer science
Online Access:http://repo.uum.edu.my/25870/1/AIPCP%202016%2C%20020056%20%202018%201%206.pdf
http://repo.uum.edu.my/25870/
http://doi.org/10.1063/1.5055458
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Institution: Universiti Utara Malaysia
Language: English

Internet

http://repo.uum.edu.my/25870/1/AIPCP%202016%2C%20020056%20%202018%201%206.pdf
http://repo.uum.edu.my/25870/
http://doi.org/10.1063/1.5055458

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