Modelling the persuasive visual design model for web design: a confirmatory factor analysis with PLS-SEM
Visual design plays an important role in grabbing web users’ attention in an online environment. Previous research has demonstrated that different types of visual design causes different impact towards the end-users. This paper observes the impact of persuasive visual towards users’ first impression...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IP Publishing LLC
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25870/1/AIPCP%202016%2C%20020056%20%202018%201%206.pdf http://repo.uum.edu.my/25870/ http://doi.org/10.1063/1.5055458 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |