Persuasive impact of online media: investigating the influence of visual persuasion
In spite of the rising attention given to persuasive design, little is known about the effect of visual persuasion in the online context, specifically in the context of human-computer communication. This research describes an experiment designed to compare the effectiveness of persuasive visual desi...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25872/ http://doi.org/10.1109/APMediaCast.2015.7210269 |
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| Institution: | Universiti Utara Malaysia |