Persuasive impact of online media: investigating the influence of visual persuasion

In spite of the rising attention given to persuasive design, little is known about the effect of visual persuasion in the online context, specifically in the context of human-computer communication. This research describes an experiment designed to compare the effectiveness of persuasive visual desi...

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Bibliographic Details
Main Authors: Ibrahim, Nurulhuda, Kok, Wai Wong, Shiratuddin, Mohd Fairuz
Format: Conference or Workshop Item
Published: 2015
Subjects:
Online Access:http://repo.uum.edu.my/25872/
http://doi.org/10.1109/APMediaCast.2015.7210269
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Institution: Universiti Utara Malaysia

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