Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia

• Main Authors: Nor Azam, Nor Rabiatul Adawiyah, Rashid, Basri, Zainol, Noor Azimin
• Format: Article
• Language: English
• Published: Global Academic Excellence 2017
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/26350/1/JTHEM%202%205%202017%201%2017.pdf; http://repo.uum.edu.my/26350/; http://www.jthem.com/archived.asm
• Institution: Universiti Utara Malaysia

Globally, going- green is a growing trend within the hotel industry. The past several decades have seen a growing awareness amongst hoteliers and investors regarding the environmental and social impacts of hotel development and operations. This conceptual paper aims to investigate the influence of e...