Factors influencing online shopping behavior: the mediating role of purchase intention

• Main Authors: Lim, Yi Jin, Osman, Abdullah, Salahuddin, Shahrul Nizam, Romle, Abd Rahim, Abdullah, Safizal
• Format: Article
• Language: English
• Published: 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26581/1/PEF%2035%202016%20401%20410.pdf; http://repo.uum.edu.my/26581/; http://doi.org/10.1016/S2212-5671(16)00050-2
• Institution: Universiti Utara Malaysia

Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponential growth of the main players in this industry indicates there is still a large reservoir of market potential for e-commerce. The conveniency of online shopping rendering it an emerging trend among consumers,...